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เนื้อหาย่อ : The author and publisher wish to express their most sincere thanks for the kind co-operation of the following organizations: The College for the Distributive Trades, Bourne and Hollingsworth Ltd. The John Lewis Partnership Ltd., Marks and Spencer Ltd. Grateful acknowledgement for permission to use photographs and other material reproduced in this book is made to the following (numbers refer to the pages on which the pictures appear): British Home Stores (2) ; British Industrial Plastics; coathangers made at the Streetly Manufacturing Co. (Turner and Newall Ltd.), Maryport Division (21); British National Export Council (15, 72); Cave avendish House of Cheltenham (7) ; William Gordon Davis (9); Debenhams Ltd. (2, 30); Dickins and Jones, Richmond; architect: Gordon Jeeves; interior design: Howard uncil (67); Fifth Ave venue (43); Sant Partnership (ii, 12, 22); The Elect Harrods (x, 42); Susan K Kritz( (64); The John Lewis Partnership (37, 38, 41); Lewis's, Birm mingham (36) ; Marks and Spencer Ltd. (27, 85, 90) ; Marshall and Snelgrove (28, 44, 81); The Metal Box Company (87, 89, 91); Photo Scan (London) Ltd. (61) ; PUB, Stockholm (10, 11); The Sc Selfridge (18); Joshua Taylor, Cambridge (8); The Volumatic Co., Coventry cotch House (47) ; Miss (56). We would also like to acknowledge the help of Hargreaves Labels Ltd., the who made the following photographs a companies whose labels appear on pages s 20, 23, 79, 83, and the magazines : Drapery and Fashion Weekly (pages 7,48) ; Draper's Record (pages 2, 15, 17, 18, 21, 24, 33, 36, 43, 47, 51 56, 61, 74). Cover: Transart Studios; cover photograph by permission of Simpson (Piccadilly) Ltd. available: @ Collier Macmillan 1971 First Printing 1971 Second Printing 1975 All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mech chanical, including photocopying, recording, or by any mation storage and retrieval system without permission in writing from the Publisher. y inform Collier Macmillan International, Inc. 866 Third Avenue, New York, N.Y. 10022 Cassell & Collier Macmillan Publishers Ltd., 35 Red Lion Square, London WC1R 4SG ISBN 0 02 976070 4