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เนื้อหาย่อ : Fascinating cases, complete spreadsheet integration, and practical applications illustrate the real use of quantitative methods in the business world. Larry Lapin and Bill Whisler's new Seventh Edition has been completely revised and all changes have been class-tested and accuracy checked! This comprehensive and modern treatment of basic management t science methodology seamlessly integrates the valuable software that is included FREE with every new copy of the book. Always patient and thorough, the authors highlight the variety and the power of management science tools and help you get past any apprehension about manage- ment science methodology. Soon, you'll be able to recognize on-thejob situations in which management science methodology can be used successfully, and you'll learn how to reach the right conclusion-with concrete results! This confidence-building approach helps you understand the true benefits of the software and what it actually does. Real examples make concepts clear and serve as a model for new problems. An accessible introduction explains the concepts more carefully than other texts. All appropriate methods are illustrated with Excel. From the award winning @Risk and PrecisionTree add-ins for Excel to the all new QuickQuant 2000 for Windows@,you have all the tools you need to make real world decisions with real world software tools. Thirty-seven cases are included from the authors' successful Cases in Management Science book. Using Judgement sections illustrate the importance of critical thinking and judgement. "The text is superior in the many interesting scenarios given and their solutions." Sara Livingston, Embrey-Riddle Aeronautical University